Insights and trends
from the team at FIRST.

FIRST IN INSIGHTS

Fairfax Media Exceeds Campaign Sales Target by 45%

Oct 25, 2013 | Case Studies, Search Engine Marketing (PPC)

Getting Google Analytics Demographics data in GA

Oct 2, 2013 | Google Analytics

New announcements have been coming thick and fast at this year’s Google Analytics Summit in Mountain View, California. There have been 14 product announcements in one session!

eCommerce returns policies: dos and don’ts

Jul 23, 2013 | Conversion (CRO), Digital Strategy

Not including some form of return policy that abides by Australian Consumer Law and makes it easy for consumers could lead to a loss in sales.

Google Australia has launched a mobile value calculator that helps users estimate the value of mobile for their business.

5 things you should know about Marin Software

Apr 24, 2013 | Performance Media, Search Engine Marketing (PPC)

Marin Software is a revenue acquisition management platform for marketers through online advertising. The web-based platform allows marketers to manage paid search, display, mobile and social media marketing campaigns.