Shopify eCommerce Services

Site builds, migration, development & more

Shopify is the mature, reliable eCommerce platform that’s easy to use and scales from small business to large. Are you looking to build a new Shopify store, migrate from another eCommerce platform, or do you need help customising, optimising or integrating and existing Shopify store? FIRST can help.

How we can help build the Shopify store you want


Shopify Site Builds

From start-ups, small business, all the way to enterprise sites. We can help you get the right Shopify site, at the right price.

Shopify Site Migration

FIRST has over 20 years’ experience developing and maintaining eCommerce sites on a wide variety of platforms. We can help you move from an existing platform like Magento or WooCommerce to Shopify.

Shopify Customisation

The Shopify ecosystem of themes and Apps means you don’t have to start from scratch to get advanced functionality. But if your requirements grow and a pre-built solution doesn’t exist, FIRST can help.

eCommerce Automation

Automation can help reduce day-to-day operational tasks so you can focus on the big picture. Inventory management, customer marketing and more.

Shopify Integration

FIRST can help you expand the functionality of your store through integration with Shopify Apps.  We’ll help you select the best solution and get it configured just right.

Shopify Themes

Customise an existing theme or design and build a theme just for you. Our team of experienced creatives and developers have what it takes to build a store that looks good and increases conversions.

Marketing your Shopify store

Shopping Advertising

Google Shopping, Facebook Dynamic Catalogue, Microsoft Ads Shopping and more. Our strategies can help you optimise your Merchant Center feed(s), get more sales and boost your Return on Ad Spend.

Conversion Rate Optimisation

Get more sales from your site visitors. It’s not always about price: our CRO team find wins to help you grow your conversion rate and increase your marketing efficiency. A/B tests and more.

Google Analytics

Our certified Google Analytics professionals are ready to help you on Google Analytics and Google Analytics 360. Get business intelligence and build advanced remarketing audiences to improve your advertising efficiency.

Search Engine Optimisation

From structured product schema data in JSON to filling keywords gaps. We focus on driving valuable targeted traffic to your website via organic, to attract qualified customers, improve conversions and ultimately increase sales.


Our expertise in digital has been built on over 20 years of experience in digital strategy, web design, development eCommerce builds, search marketing and digital campaigns.

Our approach encompasses multiple streams of understanding from information architecture, to conceptual interface design, customer journeys and comprehensive testing methodologies.

We can help you conceptualise, design and implement user-focused experiences that drive customers to interact and connect with your store.

We have offices in Sydney and Auckland, where your project will be handled by local staff.

Our development teams use version control-based source code management, along with continuous integration via automation servers. This is linked to ticketing systems. What does this mean for you and your project? Not only is your code secure, it allows us to easily deploy the latest code or roll back as necessary, and you can have access to your project tickets for oversight and feedback.

How do you efficiently move from a complex multi-domain Magento eCommerce site to Shopify’s SaaS ecommerce solution?

Talk to FIRST.