Fairfax Media is the largest integrated metropolitan, rural and regional magazine and digital media company in Australasia. Fairfax Media has publications and websites throughout Australia and New Zealand.
Exceeding Campaign Sales Target
To boost sales over the winter period between Mother’s Day and Christmas promotions, FIRST deployed an SEM winter campaign for Mags4Gifts involving Cuisine, NZ Life & Leisure, and NZ House & Garden magazines.
Our objective was to achieve a measurable increase in magazine subscriptions within an acceptable cost per sale, over an 8 week campaign period
- Campaign sales targets were exceeded by 45%
- Revenue targets were exceeded by 54%