Insights and trends from the team at FIRST.

Using ROAS and ROI to calculate ad performance

Are you tracking the success of your ad campaigns?  Are you measuring your return on investment or your return on ad spend?  If you need ideas on how you can measure your campaign success, keep reading.  Although these 2 metrics are somehow related,...

How to get started with automated Google Text ads

Google has put a lot of effort into making ad automation possible. So why not take advantage of these features and implement them where they make sense for your campaigns? Whether you’re completely new to automation or just wanting a refresher, this is the place for...

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