Insights and trends from the team at FIRST.

Welcome to FIRST Digital NZ – Raewyn Hodgson

Our newest FIRST Digital team member, Raewyn, has joined our New Zealand office as a Senior Digital Marketing Consultant. With 13 years experience working in Digital Marketing for different agencies to help a wide range of businesses to grow and improve their online...

Welcome to FIRST Digital NZ – May Vo

May is the newest member of the FIRST Digital team in New Zealand, joining our Analytics team as a Data Analytics Consultant. She has extensive work experience and notable studies abroad, including in Thailand and Vietnam. With her strong background in business, she...

Using ROAS and ROI to calculate ad performance

Are you tracking the success of your ad campaigns?  Are you measuring your return on investment or your return on ad spend?  If you need ideas on how you can measure your campaign success, keep reading.  Although these 2 metrics are somehow related,...

How to get started with automated Google Text ads

Google has put a lot of effort into making ad automation possible. So why not take advantage of these features and implement them where they make sense for your campaigns? Whether you’re completely new to automation or just wanting a refresher, this is the place for...

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