Insights and trends from the team at FIRST.

Fashion Online Retail – Performance Media Industry Report 2020

Dec 11, 2020 | Industry Reports, Performance Media

Download the industry report now FIRST has evaluated three top New Zealand women’s fashion brands to see how they perform against each other in Google Search Ads, Shopping Ads and social media presence. Shopper search experience scoring is a methodology used by...

Fashion Online Retail – SEO Industry Report 2020

Dec 11, 2020 | Industry Reports, Search Engine Optimisation (SEO)

Download the industry report now FIRST has investigated the organic search engine rankings for NZ women’s fashion brands. Using our bespoke metric called RBR (Ranking Based Reach), we estimated how well the top 3 companies are ranking in search engines. RBR provides...

Fashion Online Retail – CRO & UX Industry Report 2020

Dec 11, 2020 | Conversion (CRO), Industry Reports

Download the industry report now FIRST has examined the UX implementation of three of New Zealand’s top online fashion retailers. This industry report covers key areas that pose challenges for UX optimisation in their websites. The key areas identified are: ...

Scraping Product Data for Shopping Feed Optimisation

Nov 18, 2020 | First Digital

Online shopping is growing rapidly over the last 5 years and it’s changing the way we do shopping. Nearly 50% of adult New Zealanders shopped online in 2019 and there was a 17% growth in online spend on Kiwi retailers. (Image from 2020 New Zealand eCommerce Review...

5 Critical SEO Mistakes eCommerce Site Owners Make

Oct 11, 2020 | Search Engine Optimisation (SEO)

Ecommerce websites are often plagued by critical SEO problems that hamper their ability to rank in search engines. Ecommerce websites are the most difficult type of website to optimize for search engines, but getting it right can yield amazing results. Most online...

Using the Adstock Approach for Modeling Advertising Effectiveness

Sep 21, 2020 | Analytics

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.John Wanamakerlate 1800s With Covid-19 grinding several industries to a halt, FIRST Digital has taken the opportunity to work with one of our tourism clients to assess the...

COVID-19 Updates: Emerging User Behaviour Trend in New Zealand

Apr 3, 2020 | First Digital

COVID-19 has brought on unprecedented changes to the digital world. Search behaviour is changing and interests are becoming more dynamic and adaptive as news about the global pandemic comes out. If you're interested to find out how search trends are changing in...

Google My Business Features You Need to Explore Today

Mar 30, 2020 | Digital Strategy, Search Engine Optimisation (SEO)

Google My Business Features You Need to Explore Today Google offers many amazing products in its suite of services, among them is Google My Business. Google My Business can help business owners increase their local search visibility, visibility in Maps and in search...

DOES FACEBOOK WORK FOR YOUR BUSINESS?

Mar 4, 2020 | Digital Strategy, First Digital, Performance Media, Social Media Marketing

Recently I conducted some in-depth attribution analysis for one of my clients. When I analyzed the data via Google Analytics in more detail, I couldn’t see that much of an overall impact of Facebook campaign activity on the business, so naturally I wanted to dive a little deeper.