Insights and trends from the team at FIRST.
Controlling Exact Match and Broad Match Keyword Performance in Google Ads
What to do to recover control over broad and exact match keywords? Here are a couple of best practices to deal with the close variants.
Demystifying the Disavow Process
At least once a year, we make it a point at FIRST Digital, to comb through the thousands (sometimes even hundreds of thousands) of links that point to our clients’ websites. We do a comprehensive backlink audit for each account our SEO team handles. You’d be surprised...
2019 SEO Roundup and 2020’s First Core Update
2019 has been a year of change in the world of organic rankings. If you are working on any SEO tactics for your website, you would know just how much Google has changed over the last six months of the year and how it has rocked our digital world. Here is a summary of...
How to Go Beyond the 500th Google Analytics Hit Using Google Tag Manager Only
The Problem As you may know, GA has a 500 hits per session limit, beyond which additional hits are not reported in GA and GA does not automatically start a new session. This limit applies to page view, event, social, timing hit types, including hits sent with...