Building a comparison site that reflects Choosi’s brand values.

CLIENT: Choosi  |  PROJECT: Website

What was required

Choosi believes in making life easier for its customers. They required a Pet Insurance website that looked great, was easy to use and highlighted their brand values of convenience, cost effectiveness, ease of understanding, and ease of use. FIRST was engaged to bring these requirements to life.

What FIRST delivered

FIRST built a visually attractive, content-rich website that was fully responsive; from handheld devices up to large desktop monitors. It contained all necessary information and caveats as required by the insurance industry in an easy-to-understand UX .

The UX and site architecture allowed additional articles concerning pet insurance to be easily added at any time.

In addition to static content, some deeper integration with Choosi’s comparison engines was required. FIRST worked efficiently with in-house developers to make this integration a painless experience.

Technology solutions

The Choosi Pet Insurance purchase path was built as a Single Page Application (SPA) using modern design patterns to ensure a smooth user experience across browser and device types.

AngularJS was selected as the library of choice primarily because it allowed the development team to rapidly implement a highly interactive front end while also implementing a suite of unit and end-to-end tests that ensured the application adhered to a comprehensive set of business rules.

FIRST implemented the integration between the front-end user interface and internal business systems that provided policy availability and pricing right through to purchasing online and issuing a policy.

“The team delivered a great result for the business.”