Gain a big win for your business today
Google My Business lets your local audience engage directly with your business through calls, website visits, online messages or driving directiosn to your store. It is FREE and requires just a one-time setup to get traffic instantly.
This ultimate guide takes you from setting up to verifying and optimising your Google My Business as a successful customer touchpoint.
Why you need it
Are you using Google My Business to engage your local audience?
Google My Business is an essential customer touchpoint for all businesses. This FREE platform from Google is more than just a marketing tool, but is actually a highly effective engagement channel.
Customers are able to use GMB listings to:
- Call you
- visit your website
- get directions to your physical location
- leave you reviews
- send you a message
With a strong presence in Google Search and Maps, there is a high likelihood of your customers using it as their first point of contact with you. In fact, 64% of consumers have used Google My Business listings to find a local business’s address or phone number. That’s a higher percentage over any other customer-facing online platform. Only 49% of consumers check the business website and about 23% turn to online business directories.
“64% of consumers have used Google My Business listings to find a local business’ address or phone number”
The Google My Business Playbook aims to help you set up your account, get it verified, optimise your listing and use built-in features to engage your audience. It is a comprehensive guide for companies that target the local market and for those who have multi-location listings.
According to Google, businesses that have complete listing are:
- Twice as likely to gain customer trust
- 38% more likely to attract in-store visits
- 29% more likely to see a purchase.
It becomes even more important during uncertain times such as now as it becomes a quick and easy platform to communicate your business status with your audience.
FIRST Digital’s proven methods of optimising Google My Business listings have helped clients achieve exponential growth in searches, views and actions year over year. This translated to better visibility in local search, in maps and as search features in regular search results for our clients.
What’s inside
The playbook covers everything you need to know about getting started and succeeding on Google My Business including:
- What is Google My Business?
Find out what Google My Business is and what it can do for you.
- Getting Started
Out step-by-step instructions for setting up your account.
- Verifying your Account
Tips for verifying individual locations and bulk uploads.
- Optimising
Learn about the different features of Google My Business.
- Photos & Posts
Guidelines for photos, videos and the different types of posts to use.
- GMB Audit Checklist
A checklist to make sure you cover everything you need to.
