Tweets are now indexed by Google and, secondly, as part of Social Search, when one of your followers turns up in a search from Google the search results will favour content that you have tweeted over standard search result listings.
This means businesses cannot afford to not measure Twitter activity. Through their realtime feeds Google and Microsoft have placed it as a pivotal part of their information-gathering strategies.
Grant Osborne, Director of Strategy & Performance, and Chief Operating Officer Samuel Stadler, spoke to the New Zealand Herald about social media and twitter marketing and Twitter’s online marketing potential [PDF].
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