Tom Skotidas, Head of Marketing for First Rate, is writing for Australia’s Marketing Magazine:
When it comes to Search Engine Optimisation (SEO), I have to tell you – marketing managers make a lot of mistakes.
I can easily count 20 of them. Of these, there is one mistake that I see over and over again. When this mistake is committed, it can destroy the business value of any SEO project. The mistake I am referring to occurs within SEO Keyword Research. I call it the High Search Volume Addiction (HSVA).
In his article Tom covers the following:
- What is HSVA?
- Search Phrase Trend Analysis
- Keyword Conversion Analysis
You can read his article here: Mistake #1 in SEO keyword research.