First Rate spoke with the National Business Review early October about the benefits of SEO.
The big benefit? You’re putting your brand in front of people who afready want your product. Well-executed search is like a Coke machine suddenly appearing in front of a thirsty punter with a $2 coin.
CEO Kevin Francis, COO Samuel Stadler and Grant Osborne, director of strategy & performance, spoke to the National Business Review about the benefits of Search Engine Optimisation [PDF].