SearchIgnite Unveils New Breed of Search Management & Online Media Attribution Technology

SearchIgnite 4.0 changes the industry landscape with revolutionary usability enhancements, ROI forecasting and optimization capabilities

April 20, 2010 –SearchIgnite, a provider of search and performance media management solutions, today announced the release of SearchIgnite 4.0, the newly enhanced version of the company’s industry-leading search optimization and digital media attribution platform. This latest release includes a number of major enhancements such as in-line editing, ROI forecasting and other new features that make the process of managing high-performing paid search campaigns easier than ever.

Many major marketers and digital agencies including Digitas, E*TRADE and Avis rely on SearchIgnite’s proprietary technology platform to manage, optimize and report on large-scale paid search campaigns. In addition, SearchIgnite clients can utilize the company’s advanced analytics and attribution modeling capabilities to better understand their marketing performance and make smarter budgeting decisions across the online landscape, including PPC, SEO, Universal Search, email, affiliate and display advertising.

SearchIgnite 4.0 advances the platform’s capabilities with a completely overhauled and streamlined user-interface that takes advantage of Adobe® Flex, providing the greatest level of usability and functionality in the marketplace today. In addition, the platform now provides the ability to forecast paid search performance at varying budget levels in order to select the optimal spend to maximize a marketer’s goals.

“As the search landscape continues to trend toward convergence, the need for marketers to properly attribute media performance across all digital channels is paramount,” said Roger Barnette, CEO of SearchIgnite. “SearchIgnite 4.0 leapfrogs the competition in terms of its usability and support of more holistic cross-channel strategies, empowering marketers to efficiently optimize their search programs and maximize ROI. It is the most advanced optimization and attribution platform available on the market today and the best experience we’ve delivered to date.”

Key Enhancements in SearchIgnite 4.0:

• Make all changes within SearchIgnite and get the power of Excel within a Web browser — no spreadsheets needed.
In SearchIgnite 4.0, bulk changes to campaigns can be made directly within the interface and updated in real-time across all engines. This alleviates the need to download bulksheets for changes, saving marketers time and easing the campaign management process.

• Chart projected ROI at varying budget levels and make budgeting decisions with confidence.
Marketers can create their own forecasting charts to predict campaign ROI at varying budgets. These forecasts help marketers make more informed budgeting decisions by accurately predicting how much revenue search campaigns will generate at different levels of spend.

• Search and find anything — instantly.
With improved navigation, advanced filtering, robust search capabilities and a revamped user interface to streamline daily workflow, managing large and complex search campaigns has never been easier.