New Zealand is lagging behind in terms of online spend as a percentage of total advertising spend, with investment in search marketing activities even less.

Grant Osborne, Director of Strategy and Performance, spoke to NZ Business on how to make the most of SEO and SEM. You may download the interview here: Search Engine Marketing [PDF].

Editor’s Note: The article appeared on p. 54 in the November 2009 edition of NZ Business Magazine, available here.