After a competitive pitch, Sydney-based online marketing agency First Rate has won the search engine marketing (SEM) account of Bankwest.

Aleksandra Ljubinkovic, Head of eCommerce at Bankwest, said “First Rate impressed us with their unique and comprehensive SEM strategy and proposed tactics. The end to end focus and the leading edge methodology was the clear winner in the end. Bankwest is looking forward to rolling out our new SEMprogram in 2009 to bring our unique products and services to Australian consumers, and continue our aggressive marketing.”

Tom Skotidas, Sales and Marketing Director of First Rate, said “First Rate is proud to be working with Bankwest, a leader in the Australian banking industry. We look forward to using our SEM skillset to play a key role in growing their market share in the Australian market.”