First Rate’s Consulting Director, Samuel Stadler, spoke on Performance Branding at the Advertising & Marketing Summit 2009, “Tough times – Tougher Tactics”, at Luna Park this week.

Samuel’s presentation focused on the following aspects of Performance Marketing:

Here the full list of speakers and topics presented at the Advertising and Marketing Summit 2009:

Day 1

  • ‘The Future isn’t what it used to be – How the role and relevance of advertisers is changing with the challenge’ – Chuck Porter, Co-Chairman, Crispin Porter + Bogusky (USA).
  • ‘Brands should be great storytellers’ – Ivan Wicksteed, Global Creative Director, Coca-Cola (USA)
  • ‘The view from the boardroom – Why marekting is more important than ever’ – Bruce Buchanan, CEO, Jetstar
  • ‘Marketing the Best job in the World’ – Anthony Hayes, CEO, Tourism Queensland
  • ‘Breathing life into Woolworth’s Brand’ – Luke Dunkerley, GM Marketing, Supermarkets & Corporate, Woolworths Limited
  • ‘Expanding the Conversation: A better way to converge with the wider creative world’ – David Nobay, Creative Chairman, Droga5 Australia
  • ‘Facebook and harnessing the power of social media: How marketers can leverage the social media platform in a unique and different way’ – Paul Borrund, Regional Vice President, Facebook
  • ‘The Power of 2: Creating a Rhapsody in Red’ – Tara Lordsmith, GM Marketing, Simplot and Ant Shannin, Executive Creative Director, Grey Worldwide.
  • ‘Opportunities in the Mobile Society’ – Greg Walters, Founder & CEO, QPay
  • ‘Competing for Consumer’s Time: The Challenges of Marketing Cricket’ – Luke Bould, Commercial Marketing Manager, Cricket Australia
  • ‘Reel Good not Feel Good’ – Craig Maclean, Brand Manager – Cascade, The Foster’s Group

Day 2

  • ‘Where Next for Australia’s Digital Community?’ – Richard Freudenstein, CEO, News Digital Media
  • ‘Better Targeting through better Understanding’ – Rohan Lund, CEO, Yahoo7
  • ‘How digital gets you more when you need it most’ – Jack Matthews, CEO, Fairfax Digital
  • ‘Becoming more intimate with your audience’ – Joe Pollard, CEO, Ninemsn
  • ‘The Mitchell Prediction | What 2009 holds for Australia’s Media Future’ – Harold MItchell AO, Executive Chairman, Mitchell Communications Group
  • ‘The LEGO Brand Universe: From the child on the floor to the user online’ – Jacob Kragh, Chairman of Global Marketing Board, LEGO (Denmark)
  • ‘Linking Brand Strategy and Shareholder Value’ – Amanda Johnston-Pell, Executive Director of Brands and Marketing Communications, Telstra Corporation
  • ‘Valuing Marketing in Challenging Times’ – Joe Talcott, Director of Marketing, News Limited
  • ‘Repositioning for tougher times’ – Andrew Seager, GM Marketing, Westpac
  • ‘Developing your competitive intelligence to drive a strategic advantage’ – John Batistich, GM Marketing, Westfield

First Rate consultants at the Advertising & Marketing Summit 2009 – Celebrating in style (inside a Hummer Stretch limo).

Looking for more information on how to grow your marketshare with performance-based marketing tactics…? Please visit our page on Performance Online Advertising.