All Sessions segment is now All Users

You may have notice that the “All Sessions” default segment in GA has been renamed to “All Users”.

It looks like nothing but to me it shows that GA is bringing more and more focus on users and less and less on sessions.

I wouldn’t be surprised to see some user-based metrics such as “conversion rate per user” or “sessions per user” coming up soon as default metrics.

Thanks to calculated metrics your can already create your own .

Of course we still do need session-based metrics, were it only for traffic sources performance but user-based metrics allow us to get closer to the “real” picture of the customer journey.

Time will tell!