Cathay Pacific logo

FIRST has won a competitive pitch to manage the Search Engine Optimisation (SEO) and Content Strategy for the Australian arm of international airline Cathay Pacific.

FIRST will apply its proven search and content strategies to increase Cathay Pacific’s organic search presence, and maximise category mindshare among consumers travelling to destinations around the world.

In addition to SEO, FIRST‘s engagement with Cathay Pacific includes custom content planning and development, creative planning and production, and analytics/measurement.

This will ensure that not only does Cathay Pacific rank higher in search results, but that its content strategy and analytics tools are fully aligned with its digital strategy.

Cathay Pacific marketing communications manager Richiko Olrichs said: “Consumers are increasingly choosing airlines and making other travel decisions based on the information they can source online so it is essential our online presence provides the best possible user experience and information. That’s why we chose to work with FIRST.”

FIRST general manager James Ward said: “FIRST is very excited to be working with such a prestigious brand in Cathay Pacific. As we all know the travel industry is highly competitive and therefore challenging, but we are confident we have the right strategic approach and analytics to deliver incredible results for Cathay Pacific.”

Other recent FIRST wins include Dymocks, DHL and ParkTrent Properties Group.