Some of the team here went along to Google Geek night yesterday. We always have an excellent time – thank you to Google for extending the invitation.

Obviously most of the night was about Search Engine Marketing, with the feature presentation relating SEM to offline in-store sales. Some good insights and AU specific stats were shared which was great.

Search Engine Marketing & Google Analytics Featured at Google Geek Night Sydney - Team Photo 1

Google setup a booth for Google AnalyticsAdwords, Ad Planner (good for estimating audience share for online advertising), Google Mobile (Android) and using banner advertising on Google’s content network.

Google Analytics and Search Engine Marketing - Google Geek Night Sydney: Team Photo 2

We really enjoyed the buildig tour as well, thanks heaps!