Search Engine Marketing Expo - Australia 2010

Mark Baartse, Consulting Director at First Rate will be presenting a session on Cross Channel Attribution at the upcoming eMetric summit in Melbourne 16th – 17th November. Mark will speak about how to optimise the true value of every click on the path to conversion.

We know that users cross channels, yet we continue to do a bad job of reporting on and optimising to multiple clicks that cross channel. Mark will speak about case studies that use cross channel and multiclick attribution to get a true view of the value of each click – regardless of the channel used. After the session you will be able to optimise your media spend, to the real contribution of different channels, helping you to get the most for every media dollar.

We’ll also be running a Search Marketing Bootcamp session for eMarketers wanting to understand practices better or to brush up on their skills.

It’s free! and will take place in the exhibition hall – check it out here

Chat to the First Rate team in the exhibition hall about any niggling issues or find out what’s next for the future of search and performance.

Dont forget to drop your business card in the bowl at the First Rate stand for your chance to win a nifty Apple iPad.

Check out SMX and the eMetrics Summit, which run along side each other here.