By commissioning First Rate to manage all your sites marketing and development activities you can benefit from our incremental ROI marketing campaign methodology.
First Rate sets and continually evaluates your marketing expenditure based on the return you are receiving. We start with the most cost effective tactic and refine this element of the campaign until a ROI of 1.5 is achieved. Then we move on to the next cost effective tactic and invest in or refine this again until the target ROI =1.5 is achieved. This ensures that all tactics are fully exploited resulting in the maximum revenue and profits for your fixed marketing budget.
Some tactics support a more strategic long term goal but ultimately ROI analysis will be applied to ensure value for money.