Convention Centre, Melbourne 22-23rd November 2012
See FIRST’S Group GM Jon Ostler discuss eTail’s new reality with Gordon Nugent, eCommerce Manager at Harvey Norman & Phil Leahy, MD of Online Market Experts at this year’s iStrategy Melbourne conference.
In the past few years, online retailers have embraced social media, integrated their websites with increasingly diverse payment systems and better optimised their websites for use on mobile platforms. Yet with e-commerce a constantly shifting environment, what can consumers expect to see from best-in-class e-tailers in 2013? Greater personalisation? More content? Wider use of mobile? Curated commerce? Location-based services? More video?
More importantly, what does this mean for digital marketing in the e-commerce space? In today’s fast-moving e-tail environment, how do marketers deliver relevant campaigns that target, capture, engage, convince and convert consumers? This panel aims to answer those questions.
Key takeaways:
• Hear from leading voices in the ecommerce space on current trends and upcoming opportunities – as well as what has worked well for them
• Understand how to leverage new channels to provide unique, valuable, worthwhile content that makes users want to engage – and spend – with you
• Learn why it makes sense to focus on making the relationship between social media, mobile and e-commerce as seamless as possible
Limited tickets are available, book now to get 10% discount
Attending iStrategy Melbourne? Link up with Jon to request a meeting:
