Contact Energy is one of New Zealand’s leading retailers of electricity and natural gas. Contact are continually looking for ways to improve their service and improve the online customer experience and resulting online signups.

Usability Improvements

We identified an opportunity to run an A/B conversion experiment on the new customer sign-up page and funnel. Through A/B testing, an original webpage or process is tested in parallel against a recommended webpage & validated through actual visitor behavior. The pages effectively compete against each other to determine whether the recommended changes produce a better outcome. A/B testing removes guesswork and proves what actually works.

usability improvements

Download this case study here to find out by how much we managed to improve the new customer sign up conversion rate.