2015 Online Retailer NZ - FIRST Jelly Bean Challenge


FIRST was proud to participate as an exhibitor and guest speaker at the 2015 Online Retailer New Zealand conference in the Aotea Centre last 22 October. The event was a great opportunity for pure-players and bricks-and-mortar retailers to learn how to keep up with their digital customers through Australian and local case studies, roundtable discussions and networking with technology partners and others in the retail industry.

FIRST Jelly Bean Challenge

The focus of our exhibition was the classic jelly bean competition, but with a twist. Conference delegates entered the competition on a dedicated webpage using their mobile phone or tablet. Guesses were updated in real-time in a series of dashboards on monitors surrounding the jelly bean jar. Key metrics such as average guess, most popular colours and other statistical metrics were displayed alongside graphic visualisations, showcasing the latest dashboarding tools and helping delegates make smart, tactical guesses. Monitors also rotated through a series of other digital marketing reports showing how people interacted with the entry page, including heatmaps, form analytics, A/B test results and real-time data capture in Google Analytics.


FIRST jelly bean challenge results 1

FIRST jelly bean challenge results 2


And the winner is…


Michael K Durie


The competition drew plenty of interest and we received dozens of entries. The winner was Michael Durie of Durie Hill & Associates, who successfully guessed the most common colour plus came closest to the overall number with a guess of 1,135 (the actual number was 1,002 and the most common colour was White). The prize was a user experience & conversion review worth $3,000 plus, of course, all the jelly beans.


Ask the Experts Roundtable


Eamon Hoolihan Ask the Experts Rountable


We were also pleased to have Eamon Hoolihan, our Head of Conversion & Analytics, as a guest speaker leading a roundtable discussion on Tips for Improving Online Conversion Through Customers Insights.

Our table booked out early and Eamon led a robust discussion of how retailers can employ the latest tools and implement some quick techniques to better understand their customers and improve conversion. Participants came from a wide range of companies and backgrounds with an emerging theme being how to set up and then extract tangible, actionable insights from web analytics.


Ask the Conversion Experts at FIRST

Conversion Rate Optimisation (CRO) is core to all we do at FIRST. We are immersed in a culture of responsiveness, testing and refinement. If you’re interested in optimising your conversions for sustained sales and revenue growth, give us a call today at +64 9 920 1740, send a message or email us for a free no-obligation quote.