Serato creates world leading audio software for professional DJs and musicians. Serato is based in New Zealand and has partnerships with many highly regarded hardware, software, and record companies worldwide.
The main objective of this campaign was to introduce Serato to the Djing community on Facebook and to significantly grow Serato’s Facebook fans. By engaging with Fans on Facebook, Serato would be able to interact more closely, communicate more efficiently and strengthen its relationship with a loyal ‘like minded’ community.
FIRST was tasked with improving the performance of the existing Facebook Advertising campaign by increasing Facebook Fans ‘likes’ while reducing cost ‘per like’. A lofty initial target of 100,000 likes was set which would be a great achievement for New Zealand based company.
Through FIRST’s social media optimisation techniques, this goal was met and surpassed! Find out how – Click to download the full Serato Social Media Optimisation Case Study
Results – Facebook Fans July 2011 to Jan 2012
- Facebook Fans (Likes) increased from 38,820 to 102,000
- Tripled the ad click-through rate (CTR)
- Halved the cost per click (CPC)
- Halved the cost per like (CPL)