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Key achievements
Through the site changes made, FIRST was able to achieve the following for Pure Journeys:
Find out the data-driven strategy and specific methodology implemented by FIRST that changed the entire site experience and conversion funnel of Pure Journeys, minimising the need for costly developer intervention and deploy website changes quickly and cost effectively. You can download the full case study here.
Brief overview
Pure Journeys approached FIRST to increase targeted visitors to the site cost effectively, which, it was hoped would initiate a flood of bookings through the automated, real time online booking engine. Early results showed visitors were engaging on the site and the real time booking widget, but failing to deliver actual bookings. Although FIRST knew the website was currently under-performing, further investigation through extensive customer research was needed to uncover the underlying issues that were preventing customers from engaging with the brand and converting.
From the Research piece, FIRST gained the insights needed to get a clear picture of what’s happening from a site visitor’s perspective and make the necessary changes and improvements on the site.
