With a great offline business and approach built over 15 years, Primepac is a leading manufacturer and distributor of industrial supplies and packaging products in New Zealand. With an increasing percentage of their market shopping online, they were faced with the challenge of replicating their offline success online.
solarcity is New Zealand’s leading solar power company, providing a range of solar solutions to help fight the rising cost of power and stop climate change. Operating for over 35 years, they have completed over 6,000 solar installations on Kiwi homes and businesses and won numerous awards for innovation and excellence. But because their offering is a high-involvement purchase, they weren’t converting as much visitors into leads from the site. They needed help in increasing leads and closing more sales.
Last May 2016, I was invited to present at the Digital Marketing Masterclass held at The Langham, Auckland. The one-day conference was well attended by business owners, professional services firms and marketing teams seeking to grow their businesses and maximise the return on their marketing investment.
My presentation was focused on improving your customer experience online by designing a great company website that generates revenue.
Since its inception in 2004, Wilderness Motorhomes built a good reputation as a provider of rental motorhomes for the New Zealand market. Although it had built up a solid fan base over the years, they realised that visitors from organic search had not increased significantly year-on-year and online sales directly attributed to organic search had dropped.
In our previous posts, we have discussed how to optimise the checkout customer experience and post-purchase experience in the women’s fashion industry exploring ten top Australian retail brands. Today, we’ll be diving into the pre-purchase experience highlighting the shipping and returns features offered by these top Australian women’s fashion retail brands.
The shopping experience of your customers doesn’t end after they have clicked the ‘buy’ button. Once a customer makes an online purchase on your site, there’s an anticipation that is built up from the time the customer checks out to when the purchase is delivered.