As widely expected , Google waded into the instant messaging space today with the debut of Google Talk , an IM client that also offers the ability to make voice calls between computers.
How do searchers find what they want online? Not the way you might think, according to a number of new studies that examined searcher behavior in a variety of situations.
Sourced from eMarketer
Long gone are the days when Web sites crashed and online retailers burned through investors’ money. Today, Internet retailers offer a stable shopping environment, and many are showing a healthy profit margin. At the same time Internet users are becoming more sophisticated in utilizing multiple shopping channels to research and buy products.
Sourced from SearchDay
Worthless. Shady. Criminals. That’s how we’re being described. Those characterizing search engine optimization this way are unfairly defining an entire industry, often ignorant of SEO issues, definitely stereotyping and shortsighted in not realizing the value SEO offers to every site.
Sourced from SearchDay
Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you’re not familiar with the format, it’s worth a look.
You’ve optimised your web pages to be search engine friendly, and they’re ranking well in search result pages, but so what—if users don’t actually do what you’d like them to do once they arrive at your web site.
The above study found that users looked mostly at the top part of a search result page, with results lower down on the list getting little to no attention. These results were significant, because they reiterated the importance of organic search engine optimisation to make sure that your web site has a fair chance of being found by Google users.
“During the first half of 2003 paid search grew by 300% while the rest of online ad spend dropped by 14%.”
What Is Search Engine Advertising?
Search Engine Advertising is the placement of small text advertisements on search engines. Google Adwords and Overture Search are the two most well known players.
Why Use Search Engine Advertising?
Search Engine Advertising improves your return on investment from online advertising by only displaying your ads to people who are actively looking for your product or service. The placement and creative is triggered by the search phrase the user enters into the search engine and as a result, costs are low and click through and conversion rates are very high.
The following article has been published by icrossing, the premier US search engine marketing company, and features input from First Rate’s Jon Ostler. The article is part two in a series looking at regional search engines around the world.
THIS WEEK’S PANEL IS FLUENT with both ‘so suo en gin xuan quan’ and search engine marketing. Last week, we heard what excites and frustrates search engine marketers in Europe. Now we turn to experts from the Asia-Pacific.