Google Introduces Web Page Creator
Sourced From SearchDay
By Chris Sherman
Want to create your own web page, but don’t know how to begin? The new Google Page Creator is a simple, free tool that allows you to publish to the web with ease.
Google Page Creator is a web based application that uses a basic what-you-see is what-you-get style of interface, designed to allow anyone to create and publish web pages, regardless of skill or knowledge level.
Xtra Hops On Ad Search Wagon with Overture
Sourced From stuff.co.nz
Published: 19 December 2005
Telecom’s XtraMSN hopes to persuade small and medium-sized businesses to advertise online by selling low-cost pay-per-click advertisements alongside results from the website’s search engine.
Xtra has signed up Overture, a subsidiary of web giant Yahoo, to auction off keywords to New Zealand businesses.
From Waistlines To Bottom Lines, You Need A Commitment
WHEN I BOUGHT MY GYM membership, I paid a hefty sign-up fee and agreed to pay a regular monthly fee. When I spoke to the salesperson, I definitely didn’t think, “Here’s my money, and I will never see you or this gym ever again.” I had every intention of going to the gym several times a week and getting in fantastic shape.
However, as with many good intentions, life and its many priorities happen, and those plans fall to the wayside–not intentionally, but nevertheless they become less important.
The Business of Search Engine Marketing
Sourced From SearchDay
An excellent new book focuses both on tactics as well as the managerial and organizational tasks required for effective large-scale search marketing campaigns.
Most search marketing books I’ve seen to date are highly tactical tomes, filled with advice on methods, approaches and techniques for achieving search engine success. While most of these books offer useful advice for individuals wanting to hone their search marketing chops, virtually none of them consider search marketing as a team process.
Search as the New Great Game
Sourced From SearchDay
In years past, major powers struggled to win the hearts and minds of people by maneuvering in what Kipling called “the great game.” The new great game is playing out not as geopolitical intrigue, but in a egalitarian dance that transcends borders and is reshaping social reality, says John Battelle in his new book The Search .
The Search: How Google Rewrote the Rules of Business and Transformed our Culture is an ambitious work that’s unlike any book I’ve yet encountered. Although the subtitle includes the requisite mention of Google, the book is really a much broader look at both the history of the web search industry and the profound effects and changes it is having on our social lives.
Hacking Google Earth
Sourced From SearchDay
Google Earth’s vivid satellite imagery has a serious goshwow factor, but the program also offers a lot of useful tools and data sharing features that make it a terrific research and learning resource.
SEO and Effective Web Design
Search Insider for Tuesday, August 16, 2005:
HOW MANY TIMES HAVE YOU been approached to perform search engine optimisation (SEO) magic on a Web site? It would seem that a lil’ dab of content density adjustments, a dash of linking strategy, and an H1 tag make-over is all that is needed to give a Web site that spark. Sales will certainly follow, right? I need SEO! When I hear this, my first instinct is to take a step back and review the person’s Web site. Often it is apparent that the answer to that question is, well, no. It will take more than SEO to bring on the sales.