Search Engine Room – Workshops by Jon Ostler
Jon Ostler, founder and Managing Director of First Rate, will be speaking at this month’s Search Engine Room Conference in Sydney. Search Engine Room is the largest search engine marketing and optimisation event in Australia and this year will be their biggest conference ever with over 50 expert speakers from Australia, New Zealand and the US.
Bid Management Software Holy Grail, Or Just Another Tool?
by Jon Ostler, Wednesday, Mar 29
BID MANAGEMENT SOFTWARE IS SEEN by many, at least at first sight, as the solution to all of their paid search management issues. As your paid search activities with Adwords, Yahoo Search and others increase, it is common to run into management issues with the number of phrases, along with such challenges as bidding in a competitive industry, and applying good return-on-investment tracking and methodologies. Ultimately manual management of campaigns becomes time consuming, confusing and leads to campaigns that are less effective than they should be. For those considering bid management software, one analogy comes to mind. Many years ago when undertaking management training I was required to undertake a project management role for 3 months, so imagine my delight when I got my hands on a copy of MS Project and thought “Wow! This will be easy – the software will manage everything for me.” Obviously, MS Project does not make you into a project manager, and it is equally true that bid management software does not make you into a Search Marketer; it just provides you will some advanced tools to take your search marketing to the next level.
From Waistlines To Bottom Lines, You Need A Commitment
WHEN I BOUGHT MY GYM membership, I paid a hefty sign-up fee and agreed to pay a regular monthly fee. When I spoke to the salesperson, I definitely didn’t think, “Here’s my money, and I will never see you or this gym ever again.” I had every intention of going to the gym several times a week and getting in fantastic shape.
However, as with many good intentions, life and its many priorities happen, and those plans fall to the wayside–not intentionally, but nevertheless they become less important.
The Business of Search Engine Marketing
Sourced From SearchDay
An excellent new book focuses both on tactics as well as the managerial and organizational tasks required for effective large-scale search marketing campaigns.
Most search marketing books I’ve seen to date are highly tactical tomes, filled with advice on methods, approaches and techniques for achieving search engine success. While most of these books offer useful advice for individuals wanting to hone their search marketing chops, virtually none of them consider search marketing as a team process.
Blogs and Bling Bling: Companies See More Sales, Improve Search Position
Article by Christopher Heine
Published: September 27, 2005
The search engines are all about blogs, but turning that traffic into a selling vehicle is another story.
Not so for eHobbies.com, which says it has watched its conversion rate double from the normal 2 percent to 4 percent whenever site users visit one of its blogs. Since adding blogging to its site in May, 5 percent of the company’s overall traffic comes from its main blog destination, www.ehobbies.blogs.com. In addition, 5 percent of all orders have recently tracked to a blog-based coupon.
NZSA Networking dinner
Website Marketing and Sales: Build it and they will come right?
Arghh…eventually, depends how long you want to wait before the sales manager, financial controller, directors or shareholders start asking ‘uncomfortable’ questions about the ‘talked-up’ benefits of a website presence or the return on this seemingly nebulous investment.