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Kmart Gift Finder

Modernising the online experience for a traditional brand.

OneChoice is a new Insurance brand launched in New Zealand by Greenstone Financial.
The core purpose of the new brand is to help ordinary New Zealanders protect their financial security and quality of life for their family. OneChoice provides easy access to quality insurance products and is easy to deal with, making insurance straightforward, easy to understand and easy to obtain.
As a new brand and product set being launched into New Zealand, OneChoice Insurance needed a website and complete design for the insurance quoting, applying and purchasing flow. FIRST was asked to utilise a similar structure to Australian Seniors Insurance which we had previously designed for the Greenstone team.

What we did
FIRST developed a new brand and guidelines for its usage and marketing. From this, the next step was to develop an IA and website templates taking into account learnings from previous websites in the same space. A mobile-first approach was used to produce a suite of template designs to accommodate all content requirements for the new website.
The FIRST team worked closely with the in-house development team at Greenstone to implement the designs. The provision of a complete interface kit included the design of a suite of icons to go with the content.

The OneChoice website has been live and successfully generating customers and positivity in the NZ market for 2 years. This website has become the benchmark for Greenstone products and brands moving forward.

Visit OneChoice Website