Bad news stories are always bad news for the company in question. However the explosion of Web 2.0 user generated content on the internet has added a whole new dimension and it’s causing headaches for PR companies and corporate communication departments. The fragmented nature and speed of these communities often means that negative and potentially damaging comments or discussions go undetected by the company unless they reach the mainstream press.
Sourced From SearchDay
By Chris Sherman
Continuing its efforts to tap into personal and collective knowledge in search, Yahoo has enhanced its shopping service with a number of useful features, debuting what it calls the “shoposphere.”
Yahoo Shopping’s shoposphere is a new form of social commerce where the Yahoo user community can get involved in commerce without having to worry about any infrastructure.
Ponsonby-based florist Wild Poppies is on its way to becoming an international franchise, reaping substantial online revenue growth by deploying unique New Zealand-developed technology from local website marketing company, First Rate.
Kerry Bradburn founded Wild Poppies in 1990, and quickly grew the business to five retail stores. Five years later, a changing market saw her make a sea change – to a single retail store and a business largely based around a website.
Do you outsource, keep it in-house, or opt for a combination of both? Industry experts who have taken this path give us their pointers.
The current shift
When Saint Kentigern College in Auckland set up its Web site five years ago, everything was done in-house, from infrastructure maintenance to the updating of information. This changed, however, in mid-2001.