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In Events

Search Engine Bootcamp

Thursday July 3
SEARCH ENGINE BOOTCAMP – AUCKLAND
9:35 Fundamentals of Paid Search, Jon Ostler – First Rate

Jon Ostler and Dave Underwood will be speaking at the Search Engine Bootcamp, a one-day Search Engine Marketing seminar, designed to maximise knowledge on a wide range of search engine marketing techniques, ranging from how to build a search engine friendly website to understanding what options are available for pay per click search advertising.

In General

First Rate – Category winner and a fast 50 company for second consecutive year

Auckland-based, online marketing agency First Rate has entrenched its status as one of New Zealand’s fastest-growing companies with its winning of the fastest growing Media, Advertising and Communications category in the 2007 Deloitte/Unlimited Fast 50 Index, published today.

First Rate has recorded spectacular revenue growth over the last two financial years of 304%, and was ranked in 21st place in the latest Fast 50 Index.

In General

Internet King for Kiwi Travellers

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In Email Marketing

Outlook 2007 change sends HTML email back to the future, for better and worse

Sourced from arstechnica.com

By Jeremy Reimer | Published: January 15, 2007 – 10:53AM CT

A major change to the way Outlook 2007 renders email has created quite a stir online, and Microsoft’s plans have largely been met with derision and critique.

The change, which is explained in detail on Microsoft’s site, involved decoupling Outlook 2007 from Internet Explorer’s HTML rendering engine. Instead, Outlook will use Word 2007’s HTML viewer, which is an incomplete rendering engine missing a few features previously supported by the IE engine. The end result is that e-mails that use certain advanced HTML and CSS features will be somewhat degraded in appearance in Outlook 2007, yet they will look fine in earlier versions of Outlook. One benefit is that this will make Outlook email more secure by making it impossible to hook potential IE exploits via email. Dud, or stud?

In General

Revving Up The Search Engines For A Profitable Internet Ride

Search marketing and search engine optimisation are new concepts for most New Zealanders.

But for Jon Ostler, one of the founders and technical director of Auckland internet marketing company First Rate, they are big business.

In Search Engine Optimisation (SEO)

SEO and Effective Web Design

Search Insider for Tuesday, August 16, 2005:

HOW MANY TIMES HAVE YOU been approached to perform search engine optimisation (SEO) magic on a Web site? It would seem that a lil’ dab of content density adjustments, a dash of linking strategy, and an H1 tag make-over is all that is needed to give a Web site that spark. Sales will certainly follow, right? I need SEO! When I hear this, my first instinct is to take a step back and review the person’s Web site. Often it is apparent that the answer to that question is, well, no. It will take more than SEO to bring on the sales.

In Search Engine Marketing (PPC)

Supercharging Firefox

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In Search Engine Optimisation (SEO)

Worthless Shady Criminals: A Defense Of SEO

Sourced from SearchDay

Worthless. Shady. Criminals. That’s how we’re being described. Those characterizing search engine optimization this way are unfairly defining an entire industry, often ignorant of SEO issues, definitely stereotyping and shortsighted in not realizing the value SEO offers to every site.

In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Search Around The World

The following article has been published by icrossing, the premier US search engine marketing company, and features input from First Rate’s Jon Ostler. The article is part two in a series looking at regional search engines around the world.

THIS WEEK’S PANEL IS FLUENT with both ‘so suo en gin xuan quan’ and search engine marketing. Last week, we heard what excites and frustrates search engine marketers in Europe. Now we turn to experts from the Asia-Pacific.

In General

Address your Web site management challenges

Do you outsource, keep it in-house, or opt for a combination of both? Industry experts who have taken this path give us their pointers.

The current shift

When Saint Kentigern College in Auckland set up its Web site five years ago, everything was done in-house, from infrastructure maintenance to the updating of information. This changed, however, in mid-2001.

Auckland Office