Online Travel Industry Report – CRO Review
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According to an article from Contently, when it comes to website visits and the ‘look-to-book’ ratio, the travel industry’s average conversion rate is at about 0.3%. This is compared to an average 3% conversion rate for ecommerce and retail websites reported in 2013.
This means that most people who land on travel websites, searching for flights, airfare, travel deals and possibly accommodation, leave without completing the booking process. Given that, what can travel websites do to increase online bookings?