strategy Archives | Page 6 of 6

In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Is Your Search Marketing Campaign Lopsided? SEO vs SEA Demographics

A recent clickz column reported results from a survey conducted with WebSurveyor, Strategem, and Survey Sampling. The research revealed search engine users choose natural search results more often than paid search ads when asked to select the result most relevant to a sample query. This effect varies by search engine. The conclusion is self-evident: SEM campaigns must target both the natural and paid components of the search results page to reach the entire search engine user audience.

In Search Engine Marketing (PPC)

Boost Business with Smart Search Engine Marketing

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In Industry News

Local florist builds online franchise model using New Zealand-developed web smarts

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In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Local florist builds online franchise model using New Zealand-developed web smarts

Ponsonby-based florist Wild Poppies is on its way to becoming an international franchise, reaping substantial online revenue growth by deploying unique New Zealand-developed technology from local website marketing company, First Rate.

Kerry Bradburn founded Wild Poppies in 1990, and quickly grew the business to five retail stores. Five years later, a changing market saw her make a sea change – to a single retail store and a business largely based around a website.

In General

First Rate does more than search engine optimisation

Five years ago, internet marketing via the world wide web meant primarily finding ways to make the underlying HTML of a website best match the expectations of the leading search engine, which at that time was AltaVista.

How things have changed; selling via the web has crashed and risen again since then. As well as that, AltaVista has been eclipsed by newer technology, exemplified (for now) by Google.

In General

Address your Web site management challenges

Do you outsource, keep it in-house, or opt for a combination of both? Industry experts who have taken this path give us their pointers.

The current shift

When Saint Kentigern College in Auckland set up its Web site five years ago, everything was done in-house, from infrastructure maintenance to the updating of information. This changed, however, in mid-2001.

In Industry News

E-business Article

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In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

NZ Exporters Lost In The Web

A survey of the websites of New Zealand’s top 100 exporters as revealed many can’t be found by overseas internet users.

The survey, by Auckland-based internet consultancy First Rate, showed 56% of the websites could not be found by their name in three of the most important international internet directories and 40% were not appearing on the most critical search engines.

In Search Engine Marketing (PPC)

Search Engine Marketing Strategy

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In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

How to get your website a top ranking

Dita de Boni

Search engines tried to put order to chaos when they surfaced in the mid-90s; today, they are still the most common feature used by surfers to navigate through more than 2 billion pages in cyberspace.It is estimated that 46 per cent of sites are discovered by search engines, and that 81 per cent of web surfers using them to find websites.

Auckland Office