As widely expected , Google waded into the instant messaging space today with the debut of Google Talk , an IM client that also offers the ability to make voice calls between computers.
Acquiring and Retaining the Profitable Online Shopper
June 20 – 21, 2005 ยท Dockside, Sydney, NSWFirst Rate have secured a considerable discount for NZ residents travelling to this conference. See below to take advantage of this discount…
Sourced From SearchDay
Google has unveiled a new service that allows people to consolidate various Google features they use, ranging from web search to email, into a personalised home page.
The new personalised home page service will no doubt make many people scream “Portal!” That’s because despite the name, it is essentially a “My Google” feature, similar to the My Yahoo, My MSN and other My Whatever pages that portals created so their users could access the many features they offer.
Jon Ostler, the founder of First Rate, will be speaking at the Search Engine Room – Search Engine Marketing Conference in Sydney on Tuesday April 12th 2005.
This one-day conference will cover the latest developments in Australasia’s booming Search Engine Marketing industry, the fastest-growing digital marketing sector.
Sourced from Search Day
Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimising a paid search budget involves far more than setting random bid prices and guessing at returns.
Sourced from InternetNews.com
Microsoft promised Internet Explorer 7.0 will plug cracks in security. But there’s a bigger hole in its search strategy, some say.
On Tuesday, Bill Gates promised a full version update of the aging Internet Explorer browser. The announcement by Microsoft’s chief software architect came at the RSA Security show in San Francisco, so it was appropriate that Gates focused on security issues that still plague IE users. IE 7.0 will boost defenses against phishing, viruses and spyware.
The following article has been published by icrossing, the premier US search engine marketing company, and features input from First Rate’s Jon Ostler. The article is part two in a series looking at regional search engines around the world.
THIS WEEK’S PANEL IS FLUENT with both ‘so suo en gin xuan quan’ and search engine marketing. Last week, we heard what excites and frustrates search engine marketers in Europe. Now we turn to experts from the Asia-Pacific.
Sourced from imediaconnection.com
The holiday season is just around the corner and Santa’s elves are already hard at work fulfilling wish lists in preparation for Santa’s big night. If you are an online marketer these days, I bet your job feels a bit like one of Santa’s elves or at least it should! The fourth quarter is by far the most important for a majority of advertisers. The question is: How can you make sure that you maximize your online sales this holiday season? One way to guarantee success is to make sure your paid search strategy is laser focused.