strategy Archives | Page 4 of 7

-1

archive,paged,tag,tag-strategy,tag-156,paged-4,tag-paged-4,select-core-1.6.1,pitch-child-child-theme-ver-1.2.1,pitch-theme-ver-3.8,ajax_fade,page_not_loaded,smooth_scroll,grid_1300,vertical_menu_with_scroll,blog_installed,wpb-js-composer js-comp-ver-6.11.0,vc_responsive

In Search Engine Marketing (PPC)

Bid Management Software Holy Grail, Or Just Another Tool?

by Jon Ostler, Wednesday, Mar 29

BID MANAGEMENT SOFTWARE IS SEEN by many, at least at first sight, as the solution to all of their paid search management issues. As your paid search activities with Adwords, Yahoo Search and others increase, it is common to run into management issues with the number of phrases, along with such challenges as bidding in a competitive industry, and applying good return-on-investment tracking and methodologies. Ultimately manual management of campaigns becomes time consuming, confusing and leads to campaigns that are less effective than they should be. For those considering bid management software, one analogy comes to mind. Many years ago when undertaking management training I was required to undertake a project management role for 3 months, so imagine my delight when I got my hands on a copy of MS Project and thought “Wow! This will be easy – the software will manage everything for me.” Obviously, MS Project does not make you into a project manager, and it is equally true that bid management software does not make you into a Search Marketer; it just provides you will some advanced tools to take your search marketing to the next level.

In Industry News

www.firstrate.co.nz is a Hitwise Top 10 Award Winner!

...

In General

Bill Gates Leaked E-mail Maps Out Microsoft Strategy

Sourced From CNN
November 9, 2005

The chairman of Microsoft is predicting a “sea change” for his industry and is urging his managers to act decisively to stay ahead of the competition, according to a leaked company e-mail.

In Search Engine Optimisation (SEO)

Marketing Your Way to Link Popularity & Page Rank

Written by Jon Ostler, founder of First Rate
as published in SearchInsider (October)

I’m sure we all know by now that links are important and that the more quality and relevant links to your site and its pages the better your search engine rankings are likely to be. So every search engine marketer and web site owner should have links, link popularity and page rank top of mind. Not sure how well you are doing?

In Events

AdTech conference in New York

...

In Search Engine Optimisation (SEO)

An Experts’ Guide to Keyword Research

Sourced From SearchDay

How would you handle the search marketing challenge of selecting appropriate keywords for a campaign to market vegetarian dog food? The creators of Wordtracker, a popular keyword research tool, asked some of the most respected search marketing experts in the world to tackle this challenge.

The result is a 75 page eBook that’s packed with useful tips and insights. Of course, the guide is ultimately a sales pitch for Wordtracker. Nonetheless, it’s relatively easy to filter out the “pitchy” aspects of the book and garner a lot of useful advice, strategy and tips. The book has a lot to offer, whether you use Wordtracker or not.

In General

Blogs and Bling Bling: Companies See More Sales, Improve Search Position

Article by Christopher Heine
Published: September 27, 2005

The search engines are all about blogs, but turning that traffic into a selling vehicle is another story.

Not so for eHobbies.com, which says it has watched its conversion rate double from the normal 2 percent to 4 percent whenever site users visit one of its blogs. Since adding blogging to its site in May, 5 percent of the company’s overall traffic comes from its main blog destination, www.ehobbies.blogs.com. In addition, 5 percent of all orders have recently tracked to a blog-based coupon.

In Google Analytics

Web-based analytical CRM

First Rate’s Consulting Manager, Samuel Stadler, outlines the benefits of using web analytics to gain a better understanding of ROI from Customer Relationship Management and online marketing initiatives.

In General

If I Had $4 Billion

Sourced From MediaPost
Published: September 1, 2005

GET YOUR RINGSIDE SEATS.The fight is about to begin. The flurry of announcements coming out of Google and Yahoo! recently show their preparations for the onslaught of MSN Search. And one of the most interesting was Google’s announcement of another issue of 14.6 million shares, to give them an estimated $4 billion cash injection.

In Search Engine Optimisation (SEO)

SEO and Effective Web Design

Search Insider for Tuesday, August 16, 2005:

HOW MANY TIMES HAVE YOU been approached to perform search engine optimisation (SEO) magic on a Web site? It would seem that a lil’ dab of content density adjustments, a dash of linking strategy, and an H1 tag make-over is all that is needed to give a Web site that spark. Sales will certainly follow, right? I need SEO! When I hear this, my first instinct is to take a step back and review the person’s Web site. Often it is apparent that the answer to that question is, well, no. It will take more than SEO to bring on the sales.

by Jon Ostler, Wednesday, Mar 29

Auckland Office