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In Performance Media

Google introduces Gadget Ads

First Rate has become a Google Gadget Ad developer to pioneer the development of gadget ads in New Zealand. First Rate is a direct response, online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia, including ING, Yellow Pages, APN, Rabo Plus and Roses Only. First Rate has offices in Auckland and Sydney.

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In Digital Strategy

Competitor Analysis

“Do you know what your competition is doing and if it’s working?”

Identify and analyse your online competition then devise strategies and tactics to out-manoeuvre them. Learn from their successes and failures and put into place a cost effective strategy that will be assured of success. Understand your industry online and be sure that your business plans will work online.

In Search Engine Optimisation (SEO)

Site Content Review & Copywriting

“The right site content is essential for site stickiness, conversion and search engine traffic “The findings of the site business strategy, competitor analysis and market research will drive new site content production. Information based pages will be added to the site presenting high demand information to the search engines and users.

In Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

“55% of all online purchases originate from Search Engines as opposed to only 9% from banners”

Site content needs to be presented to search engines in a very specific but subtle way in order to achieve top rankings for popular search phrases. The technical process of adjusting a site’s content and html is called search engine optimisation. For the rankings to be achieved, a good online reputation is required. For traffic to be generated the correct phrases must be targeted. To achieve the maximum business benefit, the site’s usability and business strategy must be well planned and executed.

In Search Engine Optimisation (SEO)

Online PR

How does a search engine know that your site is important?

The web is based on the interconnection of websites via hyperlinks. After search engines, links from other sites are the most popular method of finding new websites. Not only do people use these links to visit new websites but search engines use the number and quality of these links to determine the “online reputation” of a site and then ranks them accordingly.

In General

Website Usability Review

“The average site could increase sales as much as 79% through improved usability.”

The business strategy will identify the site functionality, technology and processes that are required to maximise the sites business potential but the way in which these are implemented can affect their overall effectiveness. It is important that all the relevant conversion scenarios be identified, tracked and optimised.

In Digital Strategy

Site Content Review & Copywriting

“The right site content is essential for site stickiness, conversion and search engine traffic “

The findings of the site business strategy, competitor analysis and market research will drive new site content production. Information based pages will be added to the site presenting high demand information to the search engines and users.

In Digital Strategy

Competitor Analysis

“Do you know what your competition is doing and if it’s working?”

In Search Engine Optimisation (SEO)

Market Research & Search Phrase Analysis

“Do you know which of your products or services are most popular online or how people buy them?”

Access the search data of millions of searchers and understand what products and services are in high demand, which popular search phrases and topics have low levels of competition and how people use the Internet as part of their buying process.

In Digital Strategy

Online Business Strategy

“A website is a business tool that can be used in a number of ways to generate and support real business results.”

A site can be used to support customers, qualify prospects, enable transactions or help build the companies brand and market position.

A website however does not in itself generate new prospects or protect a company’s existing customer base.

Auckland Office