SEM Archives | Page 7 of 7

“Cheap” and “Free” Keywords: Not Always a Longterm Bargain

There’s no loyalty from shoppers who buy only from the lowest-price provider. The moment a competitor lowers its price below yours, the customer leaves. There’s such cost and effort associated with acquiring customers that in many service industries, customers only become profitable in the relationship’s second or third year.

In Search Engine Marketing (PPC)

Boost Business with Smart Search Engine Marketing

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In Search Engine Marketing (PPC)

US based survey states Users Find Natural Search Results Most Relevant in Google and Yahoo!

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In General

First Rate does more than search engine optimisation

Five years ago, internet marketing via the world wide web meant primarily finding ways to make the underlying HTML of a website best match the expectations of the leading search engine, which at that time was AltaVista.

How things have changed; selling via the web has crashed and risen again since then. As well as that, AltaVista has been eclipsed by newer technology, exemplified (for now) by Google.

In General

Keeping Tabs On Your Web Traffic

As the media space becomes more complex the ability for advertisers to track consumer behaviour keeps on growing.

Auckland-based internet marketing company First Rate has developed the latest new tool for advertisers that might actually provide some useful information.

The company is set to launch Media Tracker, which it says will enable clients to gain a clearer picture of their return on investment by answering two basic questions: where did internet traffic come from and what action resulted from it?

“Cheap” and “Free” Keywords: Not Always a Longterm Bargain

Boost Business with Smart Search Engine Marketing

US based survey states Users Find Natural Search Results Most Relevant in Google and Yahoo!

First Rate does more than search engine optimisation

Keeping Tabs On Your Web Traffic

Auckland Office