Google Earth’s vivid satellite imagery has a serious goshwow factor, but the program also offers a lot of useful tools and data sharing features that make it a terrific research and learning resource.
Search Insider for Tuesday, August 16, 2005:
HOW MANY TIMES HAVE YOU been approached to perform search engine optimisation (SEO) magic on a Web site? It would seem that a lil’ dab of content density adjustments, a dash of linking strategy, and an H1 tag make-over is all that is needed to give a Web site that spark. Sales will certainly follow, right? I need SEO! When I hear this, my first instinct is to take a step back and review the person’s Web site. Often it is apparent that the answer to that question is, well, no. It will take more than SEO to bring on the sales.
As widely expected , Google waded into the instant messaging space today with the debut of Google Talk , an IM client that also offers the ability to make voice calls between computers.
How do searchers find what they want online? Not the way you might think, according to a number of new studies that examined searcher behavior in a variety of situations.
Sourced from eMarketer
Long gone are the days when Web sites crashed and online retailers burned through investors’ money. Today, Internet retailers offer a stable shopping environment, and many are showing a healthy profit margin. At the same time Internet users are becoming more sophisticated in utilizing multiple shopping channels to research and buy products.
Sourced from SearchDay
Worthless. Shady. Criminals. That’s how we’re being described. Those characterizing search engine optimization this way are unfairly defining an entire industry, often ignorant of SEO issues, definitely stereotyping and shortsighted in not realizing the value SEO offers to every site.
Sourced from SearchDay
Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you’re not familiar with the format, it’s worth a look.
You’ve optimised your web pages to be search engine friendly, and they’re ranking well in search result pages, but so what—if users don’t actually do what you’d like them to do once they arrive at your web site.
The above study found that users looked mostly at the top part of a search result page, with results lower down on the list getting little to no attention. These results were significant, because they reiterated the importance of organic search engine optimisation to make sure that your web site has a fair chance of being found by Google users.