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In Performance Media

Google introduces Gadget Ads

First Rate has become a Google Gadget Ad developer to pioneer the development of gadget ads in New Zealand. First Rate is a direct response, online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia, including ING, Yellow Pages, APN, Rabo Plus and Roses Only. First Rate has offices in Auckland and Sydney.

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In Performance Media, Search Engine Marketing (PPC)

Search Engine Advertising – Further Information

Search Engine Advertising is the placement of small text advertisements on search engines. Google Adwords and Overture Pay-for-Performance Search are the two most well known players. On Google the text ads appear at the top of the results and on the right hand side under the heading ‘Sponsored Links’. Overture syndicates its ads to other search engines like Yahoo where they appear at the top of the page and are under the heading ‘Sponsor Results’.

In Search Engine Optimisation (SEO)

Online PR

How does a search engine know that your site is important?

The web is based on the interconnection of websites via hyperlinks. After search engines, links from other sites are the most popular method of finding new websites. Not only do people use these links to visit new websites but search engines use the number and quality of these links to determine the “online reputation” of a site and then ranks them accordingly.

In General

Search Engine Rankings in the U.S. for December, 2006

Sourced from theage.com.au

After beating analysts’ earnings expectations for the first time in more than a year, Yahoo Inc. is hoping to make it a more regular habit with an improved advertising system designed to make the Internet icon more competitive with the Web’s top moneymaking machine, Google Inc.

The Sunnyvale-based company plans to unveil the long-awaited upgrade in the United States on Feb. 5, nearly two months ahead of a timetable that management outlined in October. That announcement, made late Tuesday, lifted Yahoo’s stock price nearly 6 percent and overshadowed the Sunnyvale-based company’s fourth-quarter profit report.

In General

APN, ACP in online classifieds venture

Sourced from nzherald.co.nz

Print media companies APN New Zealand and ACP New Zealand have formed a venture to develop ACP’s sellmefree.co.nz website, which offers free general classified advertisements.

Under a deal announced yesterday APN, publisher of the New Zealand Herald, will join ACP at the website, which will be expanded to include digital versions of APN private classified advertising. The site already provides digital advertising from ACP’s classified titles.

In Email Marketing

Hefty fine for spammer who sent 75m emails

Sourced from smh.com.au

A Perth-based company has been fined $5.5 million for sending millions of unsolicited emails, with a judge labelling the spam annoying, costly to combat, and a threat to the internet.

It is the first time an Australian company has been fined under the the federal government’s spam laws, introduced in April 2004.

In General

Google launches video sharing site in Australia

Sourced from smh.com.au

Search engine Google Inc. on Thursday launched an Australian version of its video hosting site, Google Video, that will include content from domestic media groups.

The site follows will offer video snippets posted by the public as well as material from media companies including the Australian Broadcasting Corp., television’s Network Ten television and newspaper company Fairfax Digital.

In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

How Google can make – or break – your company

Sourced from www.money.cnn.com

By Justin Martin

MOUNTAIN VIEW, CALIF. (FSB Magazine) — Allan Keiter awoke one recent morning to the scary news that his Atlanta company’s website was nearly impossible to find on a Google search. MyRatePlan.com helps consumers compare cellular calling plans.

In Search Engine Marketing (PPC)

First Rate AdWords Accreditation

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In Search Engine Marketing (PPC)

Analyzing the Google AdWords Landing Page Algorithm

Sourced From searchenginewatch.com

By Jennifer Slegg

Google’s pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community.

The landing page algorithm by Google AdWords has caused quite a bit of controversy amongst advertisers since it first arrived in advertiser’s AdWords accounts in December 2005. Since it launched, Google updated the landing page algorithm again in May 2006, often referred to as the April bid hike. However the latest July 10th update by Google has created quite a stir in the forums and the blogosphere for many reasons, particularly how it could impact advertisers making money through click arbitrage.

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