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In Performance Media

Google introduces Gadget Ads

First Rate has become a Google Gadget Ad developer to pioneer the development of gadget ads in New Zealand. First Rate is a direct response, online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia, including ING, Yellow Pages, APN, Rabo Plus and Roses Only. First Rate has offices in Auckland and Sydney.

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In Search Engine Optimisation (SEO)

Search Engine Optimisation – Further Information

What Is Search Engine Optimisation?

Search engine optimisation is the technical process to make your website content and purpose as apparent as possible to search engines. Search engines attempt to present users with the most relevant websites and website pages possible for any search that a user enters. So the search engine optimisation process is about ensuring your site ranks highly for relevant and popular search phrases.

In Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

“55% of all online purchases originate from Search Engines as opposed to only 9% from banners”

Site content needs to be presented to search engines in a very specific but subtle way in order to achieve top rankings for popular search phrases. The technical process of adjusting a site’s content and html is called search engine optimisation. For the rankings to be achieved, a good online reputation is required. For traffic to be generated the correct phrases must be targeted. To achieve the maximum business benefit, the site’s usability and business strategy must be well planned and executed.

In General

Revving Up The Search Engines For A Profitable Internet Ride

Search marketing and search engine optimisation are new concepts for most New Zealanders.

But for Jon Ostler, one of the founders and technical director of Auckland internet marketing company First Rate, they are big business.

In Search Engine Marketing (PPC)

What’s Brand Got to Do With It?

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In General

UK affiliate marketers to generate more than £1bn in sales in 2005

London , 26 September 2005

Sales generated for e-commerce organisations by UK affiliates in 2005 are expected to double compared with 2004, according to a new E-consultancy report, titled Affiliate Marketing Networks – A Buyer’s Guide).

UK affiliates are expected to account for between £1.1bn and £1.35bn of sales for merchant partners in 2005, up from around £600m in 2004. This far outstrips the growth rates for both online advertising and search engine optimisation, which E-consultancy expects to grow by 32% and 70% respectively.

In Search Engine Marketing (PPC)

Coping with Search Engine Penalties

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In Search Engine Optimisation (SEO)

SEO and Effective Web Design

Search Insider for Tuesday, August 16, 2005:

HOW MANY TIMES HAVE YOU been approached to perform search engine optimisation (SEO) magic on a Web site? It would seem that a lil’ dab of content density adjustments, a dash of linking strategy, and an H1 tag make-over is all that is needed to give a Web site that spark. Sales will certainly follow, right? I need SEO! When I hear this, my first instinct is to take a step back and review the person’s Web site. Often it is apparent that the answer to that question is, well, no. It will take more than SEO to bring on the sales.

In General

What If Everyone Was a Blogger?

THE NEW YORK TIMES CAUGHT my eye last week with its short August 5 editorial, “Measuring the Blogosphere.” Pegged to Technorati’s recent “State of the Blogosphere” report – which said 80,000 new blogs are created every day, with some 14.2 million in existence already — the editorial essentially conceded the arrival of blogging.

In Search Engine Marketing (PPC)

More to Search Than Search

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