With BERT and MUM, Google is introducing a new generation of algorithm updates that leverage AI and machine learning for a better search experience. Here is what it means for search engine optimisation. ...
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On April 21 2015, Google introduced an update to its web ranking algorithm to place greater emphasis on mobile devices usability. Due to a little misplaced hysteria, this update has been dubbed Mobilegeddon.
Google has been using Page Speed as a ranking factor for several years now, and they kindly provide a tool called PageSpeed Insights that you can use to analyse the PageSpeed performance of your website, both for desktop and mobile users. It is a great little tool that gives your web-page a score out of 100, and more importantly provides a list of suggestions for things that you should do to improve this score.