Local florist builds online franchise model using New Zealand-developed web smarts
Ponsonby-based florist Wild Poppies is on its way to becoming an international franchise, reaping substantial online revenue growth by deploying unique New Zealand-developed technology from local website marketing company, First Rate.
Kerry Bradburn founded Wild Poppies in 1990, and quickly grew the business to five retail stores. Five years later, a changing market saw her make a sea change – to a single retail store and a business largely based around a website.
eMarketer Report: A Supercharged Blend of Yellow Pages and Direct Mail is a Recent Description of Search Engine Marketing…
Last month we featured the research on what US Retailers deem to be the most effective forms of online marketing. What caught our eye this month was a quote from David Hallerman Senior Analyst for eMarketer in the introduction to the report. David likened Search Engine Marketing to a “Super charged blend of Yellow Pages and direct mail” It’s a great analogy isn’t it? When you consider that if someone is looking for something in the Yellow Pages they’re most definitely in the market for a product or service.
eMarketer Report Search Engine Marketing: Trends, Prospects & Opportunities
Unlike other research firms, which present only their own proprietary findings, eMarketer aggregates e-business data from over 1,500 sources worldwide. The company’s research and analyst teams filter and organize this information, and provide concise analysis around it, helping business executives, government officials and others make better, more informed decisions.
Address your Web site management challenges
Do you outsource, keep it in-house, or opt for a combination of both? Industry experts who have taken this path give us their pointers.
The current shift
When Saint Kentigern College in Auckland set up its Web site five years ago, everything was done in-house, from infrastructure maintenance to the updating of information. This changed, however, in mid-2001.