The following article has been published by icrossing, the premier US search engine marketing company, and features input from First Rate’s Jon Ostler. The article is part two in a series looking at regional search engines around the world.
THIS WEEK’S PANEL IS FLUENT with both ‘so suo en gin xuan quan’ and search engine marketing. Last week, we heard what excites and frustrates search engine marketers in Europe. Now we turn to experts from the Asia-Pacific.
Sourced from imediaconnection.com
The holiday season is just around the corner and Santa’s elves are already hard at work fulfilling wish lists in preparation for Santa’s big night. If you are an online marketer these days, I bet your job feels a bit like one of Santa’s elves or at least it should! The fourth quarter is by far the most important for a majority of advertisers. The question is: How can you make sure that you maximize your online sales this holiday season? One way to guarantee success is to make sure your paid search strategy is laser focused.
Sourced from Search Engine Watch
Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases? Many search engine marketing (SEM) campaigns can drive offline sales of products or services.
Sourced from emarketer.com
Less than 10% of the Fortune 100 is effectively using search engine optimisation for their Web sites, according to a new study by Oneupweb.
Integrated search engine marketing firm Oneupweb analysed the main corporate sites of Fortune magazine’s top 100 companies to determine the level of effectiveness with which each company has used search engine optimisation (SEO).
Sourced From searchengineguide.com
Although the word “holistic” is often used to describe a particular approach to medicine (in which the emphasis is on treatment of the “whole” individual), it is also appropriate to apply it to other disciplines, including Search Engine Marketing (SEM). There are three major components of SEM (and many minor ones, but we won’t touch on them here). These three primary parts are often used individually to great effect- but it is only when they are effectively used in unison that the “whole” can become “greater than the sum of its parts”. These major components are as follows:
Losing market share at the speed of light? Here’s Jon Ostler’s 10-step revival plan.
Your online traffic is climbing, your leads or sales have been increasing month by month but you’re still way off the number-one Hitwise position and your competitors are catching up fast.
Source : clickz.com
A recent clickz column reported results from a survey conducted with WebSurveyor, Strategem, and Survey Sampling. The research revealed search engine users choose natural search results more often than paid search ads when asked to select the result most relevant to a sample query. This effect varies by search engine. The conclusion is self-evident: SEM campaigns must target both the natural and paid components of the search results page to reach the entire search engine user audience.
Jon Ostler, technical director for First Rate, an Auckland based search engine marketing specialist knows all about generating business through the web. His team works with clients to maximise the performance on online marketing campaigns – campaigns that can often be up and running and returning measurable sales in a matter of hours.