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First Digital / Posts tagged "roi" (Page 2)
In Performance Media

Google introduces Gadget Ads

First Rate has become a Google Gadget Ad developer to pioneer the development of gadget ads in New Zealand. First Rate is a direct response, online marketing agency that provides online strategy, search engine marketing (SEM), search engine optimisation (SEO), email marketing and performance-based online advertising and tracking services direct to a range of clients across Australasia, including ING, Yellow Pages, APN, Rabo Plus and Roses Only. First Rate has offices in Auckland and Sydney.

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In Performance Media

Banner Ads

Online, banner ads are the closest thing to offline advertising as they contain a high degree of creative and reach a large audience. Mainly for this reason they have dominated online advertising budgets over the past few years. However they are far more powerful than offline advertising as they can be interactive and be placed in real time allowing rapid A/B testing. Unfortunately due to their cost and consumer behavior online they can produce poor ROI if used inappropriately.

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In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Behind the scenes in the Search Engine Labs

Sourced from www.searchenginewatch.com

By Shari Thurow
September 27, 2006

Most of the major search engines have research units and live testing grounds for new products and features. What kinds of projects are they currently working on?

A special report from the Search Engine Strategies conference, August 7-10, 2006, San Jose, CA.

Discussing new and forthcoming developments at the search engine laboratories were panelists James Colburn, Product Manager of adCenter, MSN Search; Bradley Horowitz, Vice President of Product Search at Yahoo; and Peter Norvig, Director of Research at Google.

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In Events

Successful Online Advertising Conference

Jon Ostler presents at the Facilitate Digital Conference
20 July 2006 – Sky City Convention Centre, AucklandJon Ostler, the founder of First Rate, will be presenting at this years Facilitate Digital Conference “Successful Online Advertising” on 20th July 2006 in Auckland.

The 2006 conference builds upon last year’s theme of the online media essentials. The theme aims to demonstrate how online advertising can offer superior ROI and should be an essential campaign media component within the practices of Advertising Agencies and Businesses. Content consists of facts and case studies from actual campaigns

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