In Conversion (CRO), Digital Strategy eCommerce returns policies: dos and don’ts Not including some form of return policy that abides by Australian Consumer Law and makes it easy for consumers could lead to a loss in sales. ... Continue Reading
In Digital Strategy, Events Omni channel retailing: Facts, Fiction and Misdirection See Gordon Nugent, Head of eCommerce for Harvey Norman, Kevin Lillie, General Manager of Honda, and Jon Ostler, Group GM of FIRST, debate the “The Facts, Fiction and Misdirection of Omni-Channel Retailing & Customer Experience”. ... Continue Reading
