Google Partners Masterclass 2015 Insights Part 4: Remarketing Lists for Search Ads (RLSA) within Google Analytics
Yesterday’s post was about the two data feed enhancements to the Google Merchant Center which improves efficiency for large retailers when it comes to data feed updates and uploading. It helps medium size and smaller retailers to quickly get started with shopping ads. For the fourth post of the Google Partners Masterclass 2015 series, we’ll talk about how you can use audiences in Google Analytics (GA) to reach your customers in Google Search, with no tagging changes needed.