Your SEM Competitive Advantage
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So what does it take to win the SEM war against your competition? Extensive keywords lists? Award winning creative? Clairvoyant bid management system?
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Keyword lists, creative and bidding technology are all fairly well understood and relatively easy to deploy. So, if this is the case, what is to stop your SEM strategy deteriorating into a bidding war against your competitors where the choice is to either buy traffic at a level that is not profitable or have your ad pushed down into obscurity?Â
AdWords moves landing page quality goalposts
Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes.by Helen Leggatt
Adwords landing page quality update
Sourced from adwords.blogspot.com
Posted by Blake, Inside AdWords crew
Landing page quality update
Yesterday, we sat down with Andrew C., a product marketing manager, who gave us a heads-up regarding an upcoming AdWords ‘landing page quality’ change. This change to the algorithm will affect a small number of advertisers — while having a positive impact on the quality of ads that our users see. Here’s a little background, and a look at what’s coming up: