Ad Blockers: A Change In Power In The Digital Advertising Ecosystem?
Adblocking has been around for over ten years but has made its way into the spotlight recently – when Apple announced that it will integrate ad blocking capability on mobile devices in its latest operating system.
Google Partners Masterclass 2015 Insights Part 3: Google Merchant Center Feed Updates For Large and Small Retailers
To give you a recap of last week’s posts on the Google Partners Masterclass 2015 series, the first article covered Google’s concept of Micro-Moments and how we can leverage the series of small contextual moments of our customers to better understand and engage them. The second article presented key points raised by David Booth, the main speaker, on using data in a way that provides the most value for customers. For the third and succeeding articles of the series, we will be discussing the Google Analytics and AdWords updates presented at the event.
5 things you should know about Marin Software
Marin Software is a revenue acquisition management platform for marketers through online advertising. The web-based platform allows marketers to manage paid search, display, mobile and social media marketing campaigns. ...
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