page rank Archives | First Digital

Search Engine Bootcamp

Thursday July 3
SEARCH ENGINE BOOTCAMP – AUCKLAND
9:35 Fundamentals of Paid Search, Jon Ostler – First Rate

Jon Ostler and Dave Underwood will be speaking at the Search Engine Bootcamp, a one-day Search Engine Marketing seminar, designed to maximise knowledge on a wide range of search engine marketing techniques, ranging from how to build a search engine friendly website to understanding what options are available for pay per click search advertising.

In Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Recent Page Rank Mayhem

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In Digital Strategy

Affiliate Marketing

Affiliate marketing is an essential part of marketing any e-commerce website and in fact most non e-commerce sites can utilise this technology to implement performance marketing campaigns.

Affiliates link to your site using a special link that allows the affiliate tracking system to record all sales generated from each particular affiliate. You then pay the affiliates a commission based on the revenue they generate.

In General

Google takes half of all US searches, Nielsen say

American web surfers continued to flock to Google in April, using the internet search site for 50% of their 5.3 billion queries, according to a research report.

That marked a rise from Google’s year-ago market share of 47%, while second-place site Yahoo held steady at 22%, and Microsoft’s MSN dropped from 12 to 11%, according to Nielsen/NetRatings.

In Digital Strategy, Email Marketing, Performance Media, Search Engine Marketing (PPC), Search Engine Optimisation (SEO)

Glossary

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In Search Engine Optimisation (SEO)

BMW Given Google ‘Death Penalty’

sourced from bbc.co.uk
6 February 2006

Search giant Google has “blacklisted” German car manufacturer BMW for breaching its guidelines. Investigations by Google found that BMW’s German website influenced search results to ensure top ranking when users searched for “used car.”

In Search Engine Optimisation (SEO)

Marketing Your Way to Link Popularity & Page Rank

Written by Jon Ostler, founder of First Rate
as published in SearchInsider (October)

I’m sure we all know by now that links are important and that the more quality and relevant links to your site and its pages the better your search engine rankings are likely to be. So every search engine marketer and web site owner should have links, link popularity and page rank top of mind. Not sure how well you are doing?

In General

Toolbar Heaven

There are now a huge number of internet explorer toolbars that can be downloaded from the web. They integrate with your browser offering additional functionality including popup blockers and instant search. We have reviewed a number of the most popular ones as each has its own “cool” features.

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