30 November 2005 | EVENT
Langham Hotel, Auckland, NZ
Jon Ostler the founder of First Rate will be speaking at the Facilitate Digital Online Media Workshop, 30 November.
This two day workshop is a ‘must attend’ event for all agencies & publishers who are serious about the future of advertising. Note limited places available.
Sourced From SearchDay
By Chris Sherman
Most people turn to the web as a primary information source these days, but there’s a lot of great stuff in traditional forums and bulletin board systems—if you know where to look.
You may be familiar with our Search Engine Watch forums, our community of people interested in discussing search engines and search marketing with one another. There are literally thousands of other online forums dedicated to specialized topics, ranging the gamut from astronomy to zymurgy.
Sourced From Emarketer
Published: October 31, 2005
A new J.D. Power and Associates survey shows continued growth for online travel booking.
The “2005 Independent Hotel Web Site Study” found that 41% of hotel reservations were booked online in 2005, up from 36% last year.
Written by Jon Ostler, founder of First Rate
as published in SearchInsider (October)
I’m sure we all know by now that links are important and that the more quality and relevant links to your site and its pages the better your search engine rankings are likely to be. So every search engine marketer and web site owner should have links, link popularity and page rank top of mind. Not sure how well you are doing?
Written by Jon Ostler, founder of First Rate
as published in SearchInsider (November)
We are all familiar with Google Images, Groups & News but does the recent acceleration in vertical search options and direct XML feeds to Google signify a significant change in the direction for search?
Google was always about the single box that you could use to find anything on the Internet. Is the path towards increased relevancy leading to a segmented search tool that has specific options for each vertical? If so where will it stop and what does it mean for business and publishers online?
Sourced From SearchDay
Today SurfWax is introducing a dynamic query suggestion tool that can be easily installed and customized on any web site.
Before Google offered its popular Google Suggest tool, Silicon Valley ‘s SurfWax was offering dynamic search navigation technology called LookAhead.
Sourced From SearchDay
How would you handle the search marketing challenge of selecting appropriate keywords for a campaign to market vegetarian dog food? The creators of Wordtracker, a popular keyword research tool, asked some of the most respected search marketing experts in the world to tackle this challenge.
The result is a 75 page eBook that’s packed with useful tips and insights. Of course, the guide is ultimately a sales pitch for Wordtracker. Nonetheless, it’s relatively easy to filter out the “pitchy” aspects of the book and garner a lot of useful advice, strategy and tips. The book has a lot to offer, whether you use Wordtracker or not.
Article by Christopher Heine
Published: September 27, 2005
The search engines are all about blogs, but turning that traffic into a selling vehicle is another story.
Not so for eHobbies.com, which says it has watched its conversion rate double from the normal 2 percent to 4 percent whenever site users visit one of its blogs. Since adding blogging to its site in May, 5 percent of the company’s overall traffic comes from its main blog destination, www.ehobbies.blogs.com. In addition, 5 percent of all orders have recently tracked to a blog-based coupon.